Did you know that your site serves as the online calling card for your business? Hence, it should be effective in promoting your brand and in communicating to your target niche. When it fails at that, you need to check whether it needs an overhaul. Sure, you might have had it developed by one of the best professionals in web design Brisbane has to offer, but how long ago was that? Just like how your house needs to be renovated every few years, you need to revamp your website after a while too.
Here are five telltale signs that you need to get a redesign and fast:
· Complicated Navigation
When a potential client lands on your site, it should be clear from the onset what your business offers and how you can help them with their problem. Test how long it takes for a user to find what they might be looking for on your website. If it’s not possible within 2 clicks, chances are the user will go somewhere else. Follow good digital marketing practices and improve your navigation.
· Slow Loading Speeds
It can be incredibly frustrating to use a slow-loading site and it can often result in higher bounce rates. In general, if your site takes longer than 7 seconds to load, it needs work. There could be several reasons behind this; missed updates on the back end, files not properly compressed, and so on. You can run your site through Google PageSpeed Insights to get the details.
· Not Mobile-Friendly
Check how your site looks when loaded on different types of mobile devices, including tablets and smartphones. Does it work equally well on all screen sizes? If not, you might be losing business every time someone finds you on an incompatible screen. That is something you should avoid in this era when iOS and Android reign. Responsive web design Brisbane has or elsewhere is the way to go if you want to cater to visitors better.
· Lacking Features
As your business grows, you may need to add new functionality to your interface such as live chat support. If you ask the best social media company Brisbane has, they would tell you that easy sharing on social networks is also a must these days. So, consider having social media buttons added to your blog along with other new features.
· Content Errors
Are any of your images not displaying correctly? Or is any of your content not showing as you intended? These are considered major issues in digital marketing Brisbane experts provide. Not only do these hurt the appearance of your website but they also give the impression that it’s not being maintained properly. There might have been changes in the file paths or a compatibility problem you need to address.
Does your website show any of the above signs? Then, it could be high time that you arrange for a redesign. Remember to work with only the most reliable and experienced professionals in web design Brisbane has around, like Digital8. That way you can rest assured that your new design will be one that will promote your brand the way you want it to.